You know you should keep your website updated, but you are so busy working on your actual business that you don’t have time.
And writing long articles that have enough keywords about what you are doing to keep Google happy? That’s an extra headache you don’t need.
But the fact is that Google LOVES fresh content, and a blog is the best way to add updates to your website and keep up your presence in the search engine rankings, so customers can find you.
The secret is that you don’t have to write the content for your blog yourself! It’s called outsourcing, and it’s awesome.
Get your web designer to do an hour or so of research to find your most relevant keywords for your business and make a list of them for you.
You can then take those keywords and look for writers on sites like Fiverr and Guru.com to write unique articles about them to post on your website blog. Often, you can get articles from 500 to 1000 words for $20 to $50 each.
For around $200 to $300 per year, you can have enough content to update your site at least once or twice a month.
Even better news? You don’t even have to post the articles manually every month.
You can automate your posts by scheduling them on your blog. If you get a dozen articles at a time, you can have all your posts done for 6 months to a year!
This investment is very small to keep yourself fresh in Google listings and in front of your customers. You can even send these articles out to your customer mailing list once a month.
Ask your web designer how to connect to a low-cost service like MailChimp or Mailer Lite to email out your monthly newsletters. You can even automate this function by connecting the mailing list provider to your blog, so that when a scheduled article is posted, it automatically gets sent to your list!
Investing a little upfront to get this set up will save you tons of time and money later on—and bring you returns with better SEO and customer relations.
Get help creating content for your blog: